Course Description

At the core of the course is the question how feminism has become a demonized and ridiculed “F-word” in an age when issues of gender and sexuality are at the center of constant, often explosive political debates. These debates often connect media representation and political representation but tend to do so in simplistic ways that bypass or distort decades of sophisticated feminist theory and practice. We will trace back such representations through the decades around case studies that encompass film, video, television and new media practices. The case studies come from the United States and beyond, taking into full account the global interconnectedness of media production and consumption as well as the transnational travel of feminist ideas. The main goal of the course is to evaluate how useful feminist thinking is to understanding the relays between media and political representation; and to develop a lasting critical apparatus to analyzing the politics of gender and sexuality in the media.


Sunday, November 3, 2013

Self-branding in Media

Self-branding is one of many aspects that one can achieve through social media.
Almost everyone has Facebook, Twitter, or Youtube account and those who choose to use these as a mean of self-branding can find many ways to express oneself.
So far, most feminist movements were constisted of struggling for space "that has historically been inaccessible" (Weiser). However, through social media, self-branding has become more accessible.
In her essay, Weiser asks where the end of this "to-be-looked-at-ness" is since feminism seeks gainig space to talk and be heard.

While there is no answer to where the end of this may be, I think these "to-be-looked-at-ness" will continue to grow as more people get their hands on social media. Since social media can be used for light purposes, it would be easier for people to express their opions in a more light way while still making a statement. In the past, one had to go through many hardships in order to attain more space for women and their place; however, the space is already given nowadays. Self-branding has become easier than ever. But my question is, what possible problems may be caused by self-branding through social media? Would it hold the same weight as branding oneself in formal, professional manners?
How can self-branding through social media help feminists to grow their power in society? How much growth is left for feminism?
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