Course Description

At the core of the course is the question how feminism has become a demonized and ridiculed “F-word” in an age when issues of gender and sexuality are at the center of constant, often explosive political debates. These debates often connect media representation and political representation but tend to do so in simplistic ways that bypass or distort decades of sophisticated feminist theory and practice. We will trace back such representations through the decades around case studies that encompass film, video, television and new media practices. The case studies come from the United States and beyond, taking into full account the global interconnectedness of media production and consumption as well as the transnational travel of feminist ideas. The main goal of the course is to evaluate how useful feminist thinking is to understanding the relays between media and political representation; and to develop a lasting critical apparatus to analyzing the politics of gender and sexuality in the media.


Friday, October 18, 2013

'Narrow Casting' and the Need for More Diversity


Pamela Chan
CTCS 412 Blog

As Andrea Press mentions in her article “Gender and Family in Television’s Golden Age and Beyond,” images of women, work, and family on the small screen have changed significantly throughout the past several decades. In the fifties, we were introduced to the classic “Leave It To Beaver” type of family—with the white picket fence and everything that came with it. Press then discusses the slow emergence of stronger, more rebellious women like Lucille Ball and Gracie Allen, who although continued their roles is the domestic spheres, constantly attempted to escape beyond the confines of their home.
Postfeminist television then opened up a whole new set of possibilities for the representations of women, with shows like L.A. Law and The Cosby Show featuring women making “choices” between work and family. More recently, there have been favorites such as Ally McBeal and Sex and the City, which as Diane Negra puts it in “Quality Postfeminism?”, generate “complex portrayals of (mostly) single, sexually active working women, sketching in rich detail characters who would have merely been femmes fatales in another era.”
Obviously, television has definitely come a long way, and its depictions of gender and of the family continue to influence American culture in indescribable ways. These days, current television, according to Press, “presents a third wave-influenced feminism that picks up where postfeminism left off, introducing important representations more varied in race, sexuality, and the choices women are seen to make between work and family” (p. 139).
            What’s ironic, however, is that although representations of social class, sexuality, and race have become more diversified, there still seems to be a lot of “narrow casting” in television of the postnetwork era. Shows like The L Word or Weeds may be playing to audience groups that are open to lesbianism or drug use, but like the “golden age of family television,” they still have “a white, middle-class bias” and “[err] on the side of portraying conventionally beautiful actress” (Press p. 147).
For example, The L Word, as Press argues, “displays young lesbian women as though they were heterosexual glamour girls” who all possess a kind of beauty that belong to a certain social class. Weeds, in addition, could be given brownie points for its matter-of-fact portrayal of drug dealing in white suburban middle-class America—but it still “retains the norm of focusing on thin, conventionally beautiful women”—i.e. Mary Louse Parker. 
            In the article, Press goes on to mention another example in Lynette Scavo from Desperate Housewives—whose portrayal of an on-again, off-again working mother “contrasts markedly with families of television’s golden age.” Yet in many ways, she is still visually portrayed as someone who remains “conventional and straightjacketed, impervious to decades of feminist critique” (p. 147). This also makes me think about the brief discussion we had in last Monday’s class—about certain people’s criticisms towards Orange Is The New Black and how the storyline seems too devoted to telling Piper Chapman’s journey from upper-class New York socialite to wide-eyed prison inmate.
In short, Press’ article makes an interesting point—television has undoubtedly been able to open up in terms of offering more diverse images of women, work, and family. Shows like The L Word are pivotal in the struggle for gay, lesbian, and minority rights—and its presence on prime time cable television is already a huge step in itself.
Social consciousness about the rights of gender and minority groups, says Press, may have “fundamentally changed in the United States” – but it still has a very long ways to go. Though prime television has become more racially and sexually diversified, that ‘diversity’ still remains limited for women as “thin, young, and conventionally beautiful images [continue to] predominate” (p.148). It seems that even in this day and age, we, as a society, still “remain decidedly ambivalent about feminism for women” (p. 148). Now that’s something to think about. 

No comments:

Post a Comment