Anglea McRobbie and Diane Negra
make some key observations in emphasizing the ambiguous and problematic notion
of the concept of ‘post-feminism’, particularly as embodied in Sex and the City as a quintessential
representation of postfeminism in television. These authors are rightly
concerned that postfeminism presumes many of feminist waves’ central issues
have been resolved and that on some level, societal equality between men and
women has been established. This is a valid apprehension, but Sex and the City manages to explore this
rather than ignore it in many of the show’s episodes and plotlines. It thus
seems somewhat anticipatory to cast the show off as a negative,
consumption-focused representation that neglects to tackle the continuing
struggle for equality that women face on a daily basis. For instance, the
episode where Miranda and Steve’s relationship comes to an abrupt end because
he is intimidated by her superior income deals with a very real reversal that
has become ever more relevant in developed societies where equality is received
positively on paper but negatively in practice by the dominant patriarchy.
McRobbie’s hesitation about the
notion of a complicitous critique is evident, but her doubts that such a
theoretical concept could be valid narrow down media possibilities for subtle
criticism and analysis. By failing to see the potential in complicitous
critique, McRobbie seems to suggest that a ‘true’ or valid critique of societal
structures and gender normativity could only come about through a decidedly
non-mainstream format, which limits the potential for mainstream, popular media
to speak to wider audiences with critiques embedded in their seemingly
standardized material. If anything, as Linda Hutcheon argues, complicitous
critiques are all the more effective because they are able to speak from this
position of ‘power’ and thwart the very concepts and systems they represent by including
an impulse to question and dissect that which they present as being normative. Sex and the City operates very
effectively in this manner and is able to encapsulate the ambiguity of ‘choice’
and ‘privilege’ that comes with the advances that feminism has established for
women, however limited or imagined these may be. This is evident in various
aspects of the show; Samantha’s open and abundant sexuality is celebrated even
though she falls ill with cancer partially as a result of her decision not to
have children (which can be perceived as punishment); the fabulous four both
embrace their single lives and are constantly on the lookout for ‘Mr. Right’;
femininity can be both an element for self-satisfaction and a tool to achieve
male appraisal.
Moreover, the show plays with
humor constantly, somewhat undermining its consumerist and problematic
representations and allowing for oppositional readings. In this manner the show can comfortably fit
within traditional and patriarchal norms while still claiming to advance
postfeminism and female liberation. Even so, the humorous exchanges between the
protagonists allow a space for opinions to be delivered and problems examined,
so that the show’s core theme of female friendship is given precedence. Though admittedly
the show’s representation is narrow and problematic in numerous ways (the
protagonists are all thin, conventional, white, privileged consumers) it’s
worth recognizing the landmark that Sex
and the City posed for female representations in television and hope that
its future legacy will tackle issues of postfeminism’s potential value with
more perceptiveness and sensibility to difference.
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