In “Women and representation: Can we enjoy alternative
pleasure” Gaines examines the gaps between feminist approach in terms of
suggesting a new relation of the gaze on screen and the pleasure of women-
spectators. As Gaines points out, feminist film theory in an attempt to
struggle for the equality of the sexual representation in mainstream cinema and
television suggests an alternative representation of woman; rather than being
represented as “to-be-looked-at” object, women should be the subject of the
gaze. While film feminists have intellectually pursued the “correct” formula
for film practice, it is the fact that women – averaged spectators- enjoy the
traditional representation of themselves and are not ready for an alternative
representation because the former has brought them pleasure. Therefore, Gaines
concludes “the “correct’ formula for alternative feminist film practice, the
rearrangement of the “relation of looking,” and the rejection of closure offer
feminists a rather tight-lipped satisfaction.”
Gaines’s work productively engages with Negra and Tasker’s
article, Neoliberal frames and genres of inequality. Their focus in this article
is on the gender representations in the two sub-genre, recession – era chick
flicks and male-centred corporate melodrama. In these genres, men are usually
represented as victims; they are in economic and emotional crisis and ask women
around them for help. The images of victimized men can be found in the two shows
that we watched in class - Ray in Hung
and the nurse’s boyfriend in Parks and Recreation. Their redundancies are
comically exploited in the favor of feminist senses. While enjoying the
feminist quality in the representation of men as victims in these shows, I cannot
help thinking that women like the poet and Ray’s wife in Hung and the nurse and
Leslie are also victims because they have to “forced” to be heroes for men. To
understand my feel, it might be helpful to turn to Gaines’ point: as a female
spectator, I am not ready for the subversion of the representation of women; so
I did not have the “pleasure” in its true sense when watching the shows.
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